Shopper facts & stats

Question 1

What does a 'unit price' on a shelf label show?

Accepted Answer

The price per standard amount, like per 100 grams. Unit prices let shoppers compare different package sizes by showing cost per gram, ounce or item.

Question 2

What is an 'impulse buy'?

Accepted Answer

An unplanned purchase made on the spot. Impulse buys are spontaneous purchases, which is why small items are often placed near checkouts.

Question 3

What does UPC, the barcode on many products, stand for?

Accepted Answer

Universal Product Code. The Universal Product Code is a barcode system used to identify products at checkout.

Question 4

The Grand Bazaar, one of the oldest and largest covered markets, is in which city?

Accepted Answer

Istanbul. Istanbul's Grand Bazaar dates to the 15th century and contains thousands of shops under one roof.

Question 5

In ancient Greek cities, what was the agora?

Accepted Answer

A central public space used as a marketplace. The agora was a city's open gathering place for markets, meetings and public life.

Question 6

What was the first product scanned with a UPC barcode at a store checkout in 1974?

Accepted Answer

A pack of chewing gum. In June 1974 in Troy, Ohio, a multipack of chewing gum became the first retail item scanned by UPC.

Question 7

Trajan's Market, often called one of the world's oldest shopping centers, is in which city?

Accepted Answer

Rome. Trajan's Market was built in Rome in the early 2nd century AD and housed many shops and offices.

The basics